Dr. Brad Swift

Dr. Brad Swift is the founder and Director of Life On Purpose Institute, a leading life purpose coach, and a prolific author and speaker.

The Life on Purpose Institute delivers an interactive and engaging program of personal development and spiritual enlightenment through the effective and economical technology of telephone conferencing classes, email, and the Internet. The Institute also trains Life On Purpose coaches and facilitates linking people to the right coach for their specific needs.

Trained as a veterinarian, Dr. Swift had an epiphany some 20 years ago that led him to clarifying his own purpose and redesigning his life to be a reflection of it. He has since devoted his life to assisting others to live true to their own life purpose and has become a recognized leader in developing the tools and techniques to help people find their life purpose. His latest book, LIFE ON PURPOSE: Six Passages to an Inspired Life, is receiving critical acclaim for the practical tools and techniques included in the book.

Brad Swift defines his own purpose as being “to live a purposeful and passionate life of service, mindful and abundant simplicity and spiritual serenity.” His purpose supports his vision of the possibility of a world where all people are living purposeful and passionate lives of service, mindful and abundant simplicity and spiritual serenity. One of his favorite quotes is from George Bernard Shaw:

"I rejoice in life for its own sake. Life is no "brief candle" to me. It is a sort of splendid torch which I've got to hold up for the moment, and I want to make it burn as brightly as possible before handing it on to future generations."

Brad is a frequent speaker and writer on living a life of purpose. He has written over 300 magazine articles for a diverse assortment of magazines including Omni, Entrepreneur, New Age Journal, Yoga Journal, Utne Reader, Unity Magazine, Better Homes and Garden, Modern Maturity, and many others. His first book, reflecting his love for coaching, was WINNING THROUGH COACHING: Building Your Business Through Building Your Team.

Listen to Dr. Brad Swift’s interview from
Dave Carpenter’s Peak Performance show.

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